“To be in the flow is a mental state where you’re totally immersed in the now – and it feels soooo goooooood” 

              – Flow Water

If you’ve attended our production of ‘Much Ado About Nothing’ this year, chances are you noticed that we have been selling boxes of water. Yes, you read that right. Water. in. boxes. ‘Boxed water’ is something that was completely foreign to me, until it was brought up at one of our office huddles as an alternative to distributing plastic.

Don’t get me wrong, I already knew that plastic water bottles were terrible for the environment, but didn’t know much about alternatives other than filling up a reusable metal water bottle with water at a fountain or sink (which is my personal favourite way to consume water when outdoors). After doing some research on the boxed water initiative, and the company, Flow (whom we decided should be our ‘aqua pura’ provider this season), I came across the following paragraph about their packaging process, which is what really led me to wanting to support them in their efforts:

Tetra Pak is a world leader in good packaging. They work with non-GMO farmers in Brazil to create kinder plastic caps derived from sugarcane. But that’s just 5% of our pack. Even sweeter, our complete package is 100% recyclable and made with up to 70% renewable material, majority of which is paperboard.

Paperboard is a super material. Its making process uses minimal fossil fuels and energy, sees a very low carbon footprint and considers high care for the planet. The waste reduction is massive.

You can find more about this Ontarian-based company by visiting their website here.

If you’re like me, and want to know where you can get Flow water, check out the locations page of their website (Allons Vert is the Montreal-based company who distributes to us).


Shayne Lovsin-Couture,

Marketing & Communications Coordinator,

Repercussion Theatre